Snake River Roasting Company, a premiere Jackson Hole coffee bean roaster, sought to open their first brick and mortar shop and acquired a prime location adjacent to Jackson’s Town Square. Vera Iconica Architecture was brought in to renovate the space, helping establish the company’s refreshed brand with a prominent new cafe.
All front-of-house and customer-facing areas were gutted, allowing the team to modernize the space and fit-out the new program. Merchandising and grab-and-go areas are located along efficient traffic flow patterns to the point of purchase. A variety of seating types are utilized throughout the space, including a welcoming outdoor patio, allowing each customer to comfortably enjoy their coffee or meal. All furniture, finishes and equipment were carefully curated to create a cohesive and elevated design experience, corresponding to the brand’s new look.
