Welcome to our first Vera Iconica Experiences exhibit, dedicated to designing intentional space into our busy lives. We are architects and designers with backgrounds as artisans, builders, chefs, farmers, and ranchers. We celebrate beauty and mastery, recognizing rituals as doorways to wholeness. What daily routine would you transform into a ritual of presence and complete contentment?

Be the first to know when you can purchase Ma Vie ritual tools online!


    We design experiences. Our mediums are many.

    Ma – the Japanese philosophy of amplifying your relationship with your surroundings and self by emphasizing negative space or minimalism.

    Vera – Latin for true.

    Iconica – Latin for image or likeness.

    VIE – the acronym: Vera Iconica Experiences; also French for life.

    Services to Optimize Your Daily Life

    Our work centers on optimizing beauty and mastery of daily life. Our expertise is in how and why your surroundings impact your health, behavior, and mood, which translates to your overall vitality & happiness. You deserve a masterpiece. We are here to help with these services:

    • Heirloom artisan ritual tools for purchase. Ma Vie online store coming soon! (sign up to be notified)
    • In person or virtual 1:1 custom ritual creation with one of our designers. (ex: morning coffee.)
    • Vera Iconica Interior Wellness Design.
    • Vera Iconica Wellness Architecture.

    Ma Vie Exhibit Schedule

    245 W Pearl Ave, Jackson WY 83001

    Friday Sept 6th, 1 PM // Veronica Schreibeis Smith (CEO, Founder) and Blair Costello (Director of Interiors) speak at the
    Design Lecture Series during Western Design Conference // Snow King Center

    Friday Sept 6th, 5-8 PM // drinks at the Ma Vie exhibit during Palates and Palettes Gallery Walk around the Town of Jackson

    Saturday Sept 7th, 9:30 – Noon // Coffee and tea at the Ma Vie exhibit after the Old Bills Fun Run // 245 W Pearl Ave

    Sunday Sept 8th, 10 AM – 5 PM // Ma Vie exhibit open during the art fair at the Center for the Arts

    Wednesday Sept 11, 5-8 PM // Ma Vie serving drinks at our exhibit space during the Wine and Art Walk // Town of Jackson