Welcome to our first Vera Iconica Experiences exhibit, dedicated to designing intentional space into our busy lives. We are architects and designers with backgrounds as artisans, builders, chefs, farmers, and ranchers. We celebrate beauty and mastery, recognizing rituals as doorways to wholeness. What daily routine would you transform into a ritual of presence and complete contentment?

Be the first to know when you can purchase Ma Vie ritual tools online!


    We design experiences. Our mediums are many.

    Ma – the Japanese philosophy of amplifying your relationship with your surroundings and self by emphasizing negative space or minimalism.

    Vera – Latin for true.

    Iconica – Latin for image or likeness.

    VIE – the acronym: Vera Iconica Experiences; also French for life.

    Services to Optimize Your Daily Life

    Our work centers on optimizing beauty and mastery of daily life. Our expertise is in how and why your surroundings impact your health, behavior, and mood, which translates to your overall vitality & happiness. You deserve a masterpiece. We are here to help with these services:

      • Heirloom artisan tools and goods for sale at our next event: Tortoise General Store at Ma Vie 12/27 – 1/2. Event details below.
      • In person or virtual personal ritual creation with one of our designers. Book your session here!

    Ma Vie Exhibit Schedule

    245 W Pearl Ave, Jackson WY 83001

    • Friday Dec 27th – Tuesday Dec 31st // 1 – 6 pm // 
      Tortoise General Store is hosted by Vera Iconica Experiences at Ma Vie // 245 W Pearl Ave, Jackson WY
    • HAPPY NEW YEAR !!
    • Thursday Jan 2nd // 1 – 6 pm // LAST DAY of Tortoise General Store at Ma Vie // 245 W Pearl Ave, Jackson WY