Established in 2010, Vera Iconica is a global firm offering many services, specializing in the art and science of wellness architecture, design and developments. Based in Jackson, Wyoming, Denver, Colorado and Park City, Utah, we are dedicated to co-creating a shared landscape that goes beyond aesthetics to deliver meaningful, holistic experiences that enrich the wellbeing of our clients, humanity, and this extraordinary planet.

A Better Way to Design

Upon founding the architecture firm, Veronica Schreibeis Smith was convinced that there must be a better way to design and build. Under her leadership, Vera Iconica began a journey of taking responsibility for a new standard, finding healthier alternatives, and connecting buildings to nature in powerful ways.

People who spend more time in nature tend to live longer, happier lives. Source

Vera Iconica means ‘true likeness.’

The Vera Iconica Team

A multi-dimensional collective of architects, designers, artists, experts, entrepreneurs, thought-leaders, farmers, educators, strategists, chefs, writers, curators, producers, story-tellers, and more.

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Our Cultural Perspective

Our leadership culture is rooted in the honesty and wild spirit of the Mountain West and balanced by a diverse global perspective. We are inspired by beauty, and we exist to create beauty. We prioritize simplicity and authenticity in design and seek to contribute to the larger context and traditions of our communities. Our body of work is world-class, influenced by work abroad in Europe, South America, and Asia yet always rooted in the local community and unified with nature. We strive toward mastery of work and of service; we are always challenging, learning, improving, and evolving.

Wellness Retreat 02 - credit Vera Iconica Architecture and Blok Studios (1)
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Building Symbiotic Partnerships

Our ultimate role is to care for the thriving health and wellness of our clients, our team, and our firm. We believe in symbiosis, that people, the planet, and relationships are interconnected and mutually benefitting. Through kindness, gratitude, grace, and professionalism, we build strong, lasting partnerships with our consultants, contractors, and clients through which we all succeed and grow.

We bring balance to your environment through experiences centered in beauty, ritual, culture and landscape.

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Recognition & Affiliations:

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